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Toronto

Canada

Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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London

McDonald’s Brings Unpredictable Weather to Life

Leo Burnett London’s new digital campaign uses real-time data to take part in Britain’s favorite topic of conversation.

You can’t trust the weatherman, but McDonald’s predicts tasty conditions.

Leo Burnett London’s latest work helps the fast food brand join the April weather conversation with a digital outdoor forecast.

The weather-activated out-of-home campaign uses real-time MET Office data to display the current weather, as well a five-day forecast. However, the usual weather icons are replaced with McDonald’s menu items - an unwrapped burger represents the sun, while an upturned box of fries signifies rain. Even the thermometer is replaced with a fry dipped in ketchup. Altogether, eight different food icons are featured in the ads.

The new campaign launched nationally across the United Kingdom at the end of April.