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Global

“#LikeAGirl” Wins PR Grand Prix, Inaugural Glass Lion at Cannes

Always “#LikeAGirl” Wins Grand Prix and Inaugural Glass Lion Award; KAFA “Vote For Us. We’ll Vote For You” also wins Glass Lion

CHICAGO, June 23, 2015 –- Leo Burnett’s Toronto, London and Chicago offices won the Grand Prix in the PR category as well as the inaugural Glass Lion for Always “#LikeAGirl” at the 2015 Cannes Lions Media, PR, Outdoor, Glass and Creative Effectiveness Awards. Leo Burnett Beirut was also awarded a Glass Lion for its “Vote For Us. We’ll Vote For You” campaign for KAFA.

“Winning a Glass Lion is a gigantic accomplishment for our agency and the many people who worked countless hours to make ‘#LikeAGirl’ and ‘Vote For Us. We’ll Vote For You’ a reality,” said Judy John, chief executive officer and chief creative officer, Leo Burnett Canada. “Together, we helped ignite a cultural movement and showed that doing something #LikeAGirl isn’t an insult, it means amazing things. This film is proof of the power of creativity and the power of results and I’m proud to be a part of it all.”

“This cultural movement set the world on fire. Rooted in a deep understanding of cultural tension and human behavior, ‘#LikeAGirl’ changed the conversation about young women and girls,” said Mark Tutssel, global chief creative officer, Leo Burnett Worldwide. “We helped turn an insult into something powerful. I’m infinitely proud of the collaboration across our offices in Toronto, London and Chicago, along with MSL and Starcom for coming together as one to breathe life into this meaningful work.”

“It is always a tremendous honor to win the Grand Prix at the world’s foremost advertising festival. But capturing the award for ‘#LikeAGirl’ is made sweeter by the enormously impactful ideas behind this much lauded campaign by Leo Burnett for Always. A big congratulations to both Leo Burnett and Procter & Gamble Always,” said Publicis Groupe Chairman and Chief Executive Officer Maurice Lévy.

In addition to the Grand Prix and Glass Lion win for “#LikeAGirl,” the campaign also won a Gold Lion in the PR category for Integrated Campaign led by PR; a Gold Lion in the Media category for Use of Digital Content; and a Bronze Lion in the Media category for Fast Moving Consumer Goods.

In the Media category, Leo Burnett Beirut’s “Lebanon 4 Sale” campaign for anti-corruption organization Sakker el Dekkene (Stop the Shop) won a Gold Lion for Use of Events & Stunts. Leo Burnett London’s “Suffocation” for Karma Nirvana secured a Silver Lion for Use of Print. Leo Burnett Chicago’s “Social Savvy Burglar” campaign for Allstate won a Bronze Lion for Use of Events & Stunts. Lapiz Chicago’s “Send Bad Luck” for Allstate and Leo Burnett Chicago’s “Bluebird” for McDonald’s each won a Bronze Lion for Use of Social Platforms. Leo Burnett Sydney’s “Shine” for Canon received a Bronze Lion for Use of Digital Content.

In the PR category, Leo Burnett Mexico City’s “Intimate Words” campaign for Always, which won a Grand Prix at last week’s Cannes Lions Health Awards, won a Silver Lion for Brand Voice. Leo Burnett Beirut won two Bronze Lions in the Other Consumer Products and Public Affairs & Lobbying categories for its campaigns “Keep the Flame Alive” for Johnnie Walker and “Vote For Us. We’ll Vote For You,” respectively. Leo Burnett Istanbul won a Bronze Lion for Samsung Electronics “Hearing Hands” in the Events & Experiential category, and Lapiz Chicago’s “Los Cabos Reselfies” won a Bronze Lion for Influencer Communications.

In the Outdoor category, Leo Burnett Buenos Aires won a Gold Lion for its Samsung “Safety Truck” campaign in the Transit category. Leo Burnett Toronto received a Silver Lion for its Bell Media (TSN) “Serena” campaign in the Adapted Billboards and Outdoor Posters category. Leo Burnett São Paulo also won a silver Lion for Fiat’s “Safety Wi-Fi” in Transit. Leo Burnett Mexico City’s “Intimate Words” campaign for Always secured a Bronze Lion for Live Advertising and Events.

In the Creative Effectiveness category, Leo Burnett São Paulo’s “Bentley Burial” for ABTO received a Bronze Lion.

Leo Burnett Worldwide won 22 Lions in total across the Media, PR, Outdoor, Glass and Creative Effectiveness categories, bringing its total award count to 44.

Keep up with Leo Burnett at Cannes using #LeoCannes.


Media

Gold
• Leo Burnett Beirut – Sakker el Dekkene (Stop the Shop) “Lebanon 4 Sale” – Use of Events & Stunts
• Leo Burnett Toronto/London/Chicago – P&G Always “#LikeAGirl” – Use of Digital Content

Silver
• Leo Burnett London – Karma Nirvana “Suffocation” – Use of Print

Bronze
• Leo Burnett Chicago – Allstate “Social Savvy Burglar” – Use of Events & Stunts
• Leo Burnett Toronto/London/Chicago – P&G Always “#LikeAGirl” – Fast Moving Consumer Goods
• Leo Burnett Chicago – McDonald’s “Bluebird” – Use of Social Platforms
• Leo Burnett Sydney – Canon “Shine” – Use of Digital Content
• Lapiz Chicago – Allstate “#SendBadLuck” – Use of Social Platforms


PR

Grand Prix
• Leo Burnett Toronto/London/Chicago – P&G Always “#LikeAGirl” – Brand Voice (including storytelling)

Gold
• Leo Burnett Toronto/London/Chicago – P&G Always “#LikeAGirl” – Integrated Campaign led by PR

Silver
• Leo Burnett Mexico City – Always “Intimate Words” – Brand Voice (including storytelling)

Bronze
• Leo Burnett Istanbul – Samsung “Hearing Hands” – Events & Experiential (including stunts)
• Leo Burnett Beirut – Johnnie Walker “Keep the Flame Alive” – Other Consumer Products
• Leo Burnett Beirut – KAFA “Vote For Us. We’ll Vote For You” – Public Affairs & Lobbying
• Lapiz Chicago – Mexico Board of Tourism “Los Cabos Reselfies” – Influencer Communications


Outdoor

Gold
• Leo Burnett Buenos Aires – Samsung “Safety Truck” – Transit

Silver
• Leo Burnett Toronto – Bell Media (TSN) “Serena” – Adapted Billboards & Outdoor Posters
• Leo Burnett Sao Paulo – Fiat “Safety Wi-Fi” – Transit

Bronze
• Leo Burnett Mexico City – Always “Intimate Words” – Live Advertising & Events


Glass

• Leo Burnett Toronto/London/Chicago – P&G Always “#LikeAGirl”
• Leo Burnett Beirut – KAFA “Vote For Us. We’ll Vote For You”


Creative Effectiveness

Bronze
• Leo Burnett Sao Paulo – ABTO “Bentley Burial”