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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Margaret Arnold

SVP, Director, Human Resources

margaret.arnold@leoburnett.ca

EVP David Kennedy

COO & GM

david.kennedy@leoburnett.ca

Lisa Morch

VP, Director of Knowledge Mgmt

lisa.morch@leoburnett.ca

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Global

Leo Burnett at Ad Stars 2015

Agency gathers 52 awards across the board including Grand Prix of the Year

Leo Burnett Worldwide swept the Ad Stars 2015 Festival at the annual awards show on August 22 at the Busan Exhibition and Convention Center in South Korea. Every year, Ad Stars seeks out examples of exceptional marketing communications that positively contribute to humanity—placing the Leo Burnett Group as one of the front-runners of the night.

Overall, the global network’s remarkable work gathered 52 awards: five Grand Prix, two crystal, 12 gold, 19 silver and 13 bronze. The “#LikeAGirl” campaign for Procter & Gamble’s Always brand was awarded Grand Prix of the Year in the interactive category — one of the two Grand Prix of the Year awards honored at this year’s festival.

Thirteen Leo Burnett offices contributed to this year’s winnings: Bangkok, Beirut, Buenos Aires, Chicago, Dubai, Frankfurt, London, Madrid, Manila, Melbourne, São Paulo, Tokyo and Toronto.

Leo Burnett Worldwide’s 2015 Ad Stars Award wins include:

Grand Prix of the Year
• P&G’s “#LikeAGirl” – Interactive (Toronto, Chicago, London/Holler)

Grand Prix
• P&G’s “#LikeAGirl” – Branded Viral Videos (Toronto, Chicago, London/Holler)
• P&G’s “#LikeAGirl” – Interactive (Toronto, Chicago, London/Holler)
• P&G Always “#LikeAGirl” – PR (Toronto, Chicago, London/Holler)
• P&G’s “#LikeAGirl” – Promotion (Toronto, Chicago, London/Holler)
• Samsung’s “Safety Truck” – Media (Buenos Aires)

Gold
• P&G’s “#LikeAGirl” – Campaign Videos, Case Film (Toronto, Chicago, London/Holler)
• Allstate’s “Social Savvy Burglar” – Campaign Videos, Case Film (Chicago)
• Samsung’s “Safety Truck” – Direct (Buenos Aires)
• Fiat’s “Safety Wi-Fi” – (São Paulo)
• P&G’s “#LikeAGirl” – Film (Toronto, Chicago, London/Holler)
• P&G’s “#LikeAGirl” – Interactive (Toronto, Chicago, London/Holler)
• SELAE’s “There’s No Bigger Prize Than Sharing” – Media (Madrid)
• P&G’s “#LikeAGirl” – Media (Toronto, Chicago, London/Holler)
• Samsung’s “Safety Truck” – Outdoor (Buenos Aires)
• Samsung’s “Safety Truck” – Promotion (Buenos Aires)
• P&G’s “#LikeAGirl” – Promotion (Toronto, Chicago, London/Holler)
• Honda’s “Dream Run” – Film (Melbourne)

Silver
• Karma Nirvana’s “Suffocation” – Communication Design (London/Holler)
• SPC Ardmona’s “My Family Can” – Branded Entertainment (Melbourne)
• Samsung’s “Safety Truck” – Direct (Buenos Aires)
• McDonald’s “McTollbooth” – Diverse Insights (Manila)
• Tourism Authority of Thailand’s “I Hate Thailand” – Diverse Insights (Bangkok)
• Car One’s “Psychologist” – Film (Buenos Aires)
• McDonald’s “Popov, The Clown” – Film (Frankfurt)
• P&G Always “#LikeAGirl” – Film Craft: Direction (Toronto, Chicago, London/Holler)
• Honda’s “Dream Run” – Film Craft: Cinematography (Melbourne)
• Honda’s “Dream Run” – Film Craft: Direction (Melbourne)
• Honda’s “Dream Run” – Film Craft: Visual Effects (Melbourne)
• P&G Pampers “Mom’s First Birthday” – Interactive: Online (Tokyo)
• SELAE’s “There’s No Bigger Prize Than Sharing” – Integrated Media (Madrid)
• P&G Always “#LikeAGirl” – Media (Toronto, Chicago, London/Holler)
• Good Blood Club’s “Solidarity Queue” – Outdoor, Ambient (São Paulo)
• Karma Nirvana’s “Suffocation” – PR (London/Holler)
• Karma Nirvana’s “Suffocation” – Print (London/Holler)
• Samsung’s “Safety Truck” – Promotion (Buenos Aires)
• SELAE’s “There’s No Bigger Prize Than Sharing” – Promotion (Madrid)

Bronze
• Fiat’s “Rear View Film Festival” – Branded Entertainment (São Paulo)
• Samsung’s “Safety Truck” – Outdoor: Special Build (Buenos Aires)
• Samsung’s “Safety Truck” – Outdoor: Corporate/Institutional (Buenos Aires) • SELAE’s “There’s No Bigger Prize Than Sharing” – Direct (Madrid)
• Du’s “Too Silly” – Film (Dubai)
• Du’s “Too Silly” – Film Craft (Dubai)
• Crikey’s “Set In Stone” – Outdoor (Melbourne)
• Good Blood Club’s “Solidarity Queue” – Outdoor (São Paulo)
• Sakker el Dekkene’s “Lebanon4Sale” – PR: Integrated (Beirut)
• Kafa’s “Vote For Us, We’ll Vote For You” – PR (Beirut)
• SELAE’s “There’s No Bigger Prize Than Sharing” – Promotion (Madrid)
• Crikey’s “Set In Stone” – Promotion (Melbourne)
• Sakker el Dekkene’s “Lebanon4Sale” – PR: Practices & Specialisms (Beirut)

Crystal
• Golden Arches Development Corp.’s “McTollbooth” – Integrated (Manila)
• Kafa’s “Vote For Us, We’ll Vote For You” – PR (Beirut)