LB Chicago Brings Home Only Gold of the Night at ADC's
In late March at the 92nd Annual Art Directors Club (ADC) Awards in Miami, Leo Burnett Worldwide took home four ADC Cubes - two Bronze, one Silver and one Gold - the only Gold Cube to be awarded all night, in fact.
Leo Burnett Chicago's "Gang Up for Good" campaign for P&G Secret deodorant, the inspiring initiative that motivated thousands of teen girls to rally together toward eradicating girl v. girl bullying, won the coveted Gold Cube in the "Interactive: Social: Communities/Microblogging" category.
A big congrats to the whole P&G team for their outstanding effort on this truly purpose-driven work!
For a full list of awards, see below. Great work, Chicago, Zurich, Mumbai, Sydney, Sao Paulo, New York, Bangkok and Toronto!
GOLD: -P&G Secret, "Gang Up for Good" (Leo Burnett Chicago)
SILVER: -Swiss Life "Life's Turn in a Sentence" (Leo Burnett Zurich)
BRONZE: -Usha Uthup "Reflection of Music" (Leo Burnett Mumbai) -Akatu "Fake Shower" (Leo Burnett Sao Paulo)
MERIT AWARDS: -Diageo Australia "Catfish" (Leo Burnett Sydney) -Allstate "Mayhem" (Leo Burnett Chicago) -Village Voice Newspaper "New York Writes Itself" (Leo Burnett New York) -Chulabhorn Hospital "Hair for Hope" (Leo Burnett Bangkok) -Raising the Roof "The Street House" (Leo Burnett Toronto) -Village Voice "New York Writes Itself" (Leo Burnett New York)