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Singapore

Global Intern Spotlight: Yu Fei – Singapore

We continue our Global Intern Spotlight series with Leo Burnett Singapore’s Intern Yu Fei. Yu Fei shares what his journey has been like working as a creative in the Singapore office, his passion for photography and a few items he hopes to cross off of his life’s bucket list.

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Hello, Yu Fei! We hear that your friends call you Fish—how did your nickname come about?
My name Yu Fei sounds like “fish flies” in Mandarin, so my friends started calling me that. Then, after a while, my name was shortened to Fish. It is much easier for them to remember me as “Fish” than my Chinese name.

Where did you go to school and what did you study?
I went to LASALLE College of the Arts and completed a degree in Communication Design, specializing in Graphic Design.

What made you want to work for Leo Burnett?
My current mentors Angie and Eirma approached me, after my school’s final year project exhibition. They offered me an opportunity to learn and hone my design skills at Leo Burnett as an Intern. I took it without any hesitation and was glad to have made that choice.

What team are you interning with and what do you work on?
I am currently on the P&G SK-II team. Some things that I’ve worked on so far are iMedia Banners, magazine spreads, web banners, stop motion videos and mobile ad banners.

What has it been like working as a Creative Intern at Leo Burnett Singapore?
It has been a fun and enriching experience as I have been exposed to many different things that I’d never imagined before. It also gives me a good perspective on the industry, one that they don’t teach in school.

What gets your creative juices flowing?
Mainly a Sharpie and a blank piece of paper along with various inspirations gathered from different mediums.

We hear you’re quite the photographer! Would you share with us one of your favorite photos you’ve taken and the story behind it?

YuFei - Favorite Photo

I don’t exactly classify myself as a photographer, but more of someone who simply likes to take photos. My favorite photo was taken at a train station in Seoul, Korea. I am a fan of the railway tracks, trains and snowy weather. The free-spirited little girl flinging her arms happily just drew me to take this shot.

What is your favorite Leo Burnett Singapore campaign?
The beautifully imperfect campaign for the Ministry of Social and Family Development. The campaign was created to address the problem of Singaporeans who weren’t keen on getting married as they were looking for a “perfect partner.” I enjoyed the sincere capture of emotions and how this concept can be applied to our relationships, friendships and family.

For those of us who have never been to the Singapore office, can you describe the atmosphere? Which is your favorite spot in the office?

YuFei - Favorite Spot

The open concept office makes it a conducive environment, except for the occasional sound of ping pong balls, which draws me to leave my desk to join for a game or two.

My favorite spot in the office would definitely be the pantry! It’s where I grab my coffee, snacks and also chat with my colleagues during lunch. I absolutely love the coffee machine—I can’t live without coffee.

Can you name a few things on your bucket list?
Firstly, I would definitely want the opportunity to be able to work in different countries. I want to gain new experiences and meet new people from different cultures. Secondly, as a big Harry Potter fan, I would love to visit the various Harry Potter sets, theme parks and also the original filming locations. That would be a dream come true for me. I wouldn’t mind being part of the crew/cast of the filming set as well!

Thanks for chatting, Fish! If you were to offer a piece of advice for current of incoming interns at Leo Burnett Singapore, what would it be?
Don’t be afraid to talk to the people around you, as everyone has a lesson, a story and something you can learn. I would say be bold, try as many things as you can, and listen.